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PRIVATE OFFICE FOR ULTRA - PRIME ASSETS
By selection, not by volume.
ACCESS · CURATION · PRIVACY
youandus.ae
WHO WE ARE
A practice built on
selectivity.
Most firms compete on inventory. We compete on what we choose to represent.
A selective number of assets, a small number of clients, and the same senior team across every mandate. That is the discipline of a private office, and it is the only way we work.
You & Us is an advisory and placement house headquartered in Dubai, and a member of the Forbes Global Properties Network. We represent a curated portfolio of branded and ultra-prime residential assets, and the principals who acquire them — across advisory, placement, capital introductions and sales.
Our senior team brings more than 25 years of work across the Middle East, Asia, Africa, Europe and the Americas
Invitation-only. Limited mandates. Founder-led.
Access
Curation
Privacy
WHAT WE DO
Advisory and placement for branded assets.
USD 10M+
minimum mandate
by invitation
client onboarding
limited mandates
per year
Strategy and execution under one roof.
A selective number of assets, a small number of clients, and the same senior team across every mandate. That is the discipline of a private office, and it is the only way we work.
FOR DEVELOPERS
Branded & ultra-prime residential projects
Strategic counsel from market research to launch — positioning, brand and operator selection, feasibility, marketing and crossborder placement. Discreet capital, JV and syndication introductions where required.
FOR PRINCIPALS
Ultra-high-net-worth buyers & family offices
Curated access to a global pipeline of branded residential inventory — including pre-launch and off-market opportunities. Acquisition strategy and end-to-end coordination of legal, financial, design and lifestyle services around each transaction.
TRACK RECORD
A track record built over decades.
Senior team's combined experience prior to and including You & Us.
25 years
of experience in branded
and ultra-prime real estate
70+
global clients across four continents
20+
branded
developments
40+
off-plan
projects
GLOBAL FOOTPRINT
One office. Global network.
OUR EXPERTISE
Four functions, one mandate.
01
Sales & placement
-
Exclusive sales mandates for branded and ultraprime developments.
​
-
Off-market and pre-launch placement to a curated international audience.
02
Strategy & advisory
-
A six-stage developer process: market research, valuation, concept, feasibility, positioning, launch.
​
-
Informed by 25 years of comparable-transaction data and direct relationships with operators incl. Valentino, Baccarat, Porsche.
03
Capital introductions
-
Discreet equity, JV and syndication introductions to UHNW principals, family offices and private equity.
​
-
Investor-grade collateral, transaction structuring support, and curated investor outreach.
04
Cross-border mandates
-
Inbound and outbound mandates between Dubai and our hand-picked network of buyers, advisors and developers across the GCC, Europe, the Americas and Asia.
FOR DEVELOPERS
How we engage with developers.
A four-stage process — from a first brief to the placement of the final residence.
01
Market
Research
-
Macro-economic review
-
Demand and enduser analysis
-
Competitor benchmarking
-
Supply pipeline review
02
Financial
Feasibility
-
ROI / IRR analysis
-
Cash-flow forecasting
-
Sensitivity & scenario
-
Exit strategy
03
Positioning &
Branding
-
Project narrative
-
Brand alignment
-
Market segmentation
-
Pricing strategy
-
Marketing tools
04
Sales & Placement
-
Launch strategy
-
Marketing plan
-
International roadshows
-
Cross-border channels
SECTORS COVERED
HIGH-END RESIDENTIAL · HOSPITALITY · WELLNESS & LONGEVITY
FOR PRIVATE CLIENTS
Working with principals.
A focused service for UHNW principals, family offices and private wealth.
01
ACQUISITION STRATEGY
Market intelligence, asset positioning, identification of offmarket opportunities, exit planning.
02
CURATED SOURCING
Pre-launch and offmarket access — across our pipeline and the wider ultra-prime market
03
NEGOTIATION​
Discreet, principal-led negotiation with developers, owners and competing buyers.​
04
LEGAL & ESCROW
Coordination of crossborder counsel, transaction structuring, and escrow management.
MARKET CONTEXT
A decisive moment for
ultra-prime real estate.
USD 35T
global UHNWI investable assets, projected to USD 46T by 2027
Source: Knight Frank Wealth Report
15–20%
pricing premium achieved by premium offmarket vs comparable on-market assets
Source: Knight Frank Wealth Report
4,500+
millionaires welcomed by Dubai in 2024 — the highest globally
Source: Henley & Partners
78%
of single-family offices prioritise platforms combining deal flow and networks
Source: Campden Wealth
72,000
HNW individuals in the UAE today, projected +75% within a decade
Source: Knight Frank
USD 1.2T
HNWI capital projected in private equity in 025 — alternatives now central
Source: J.P. Morgan
WHY DUBAI
Dubai. At the intersection of East and West.
Headquartered in Dubai not as a matter of convenience but of strategic necessity.
01
Capital concentration
-
One of the world's most significant concentrations of sovereign and private wealth, with UHNW migration accelerating each year.
02
Regulatory environment
-
World-class framework, zero income-tax regime, and sophisticated financial infrastructure enabling efficient cross-border structuring.
03
Geographic connectivity
-
Position between Europe, Asia and Africa allows responsive service to principals across New York, London, Singapore and São Paulo
04
Entrepreneurial ecosystem
-
An environment that rewards agility and global thinking — the infrastructure of a mature market with the dynamism of an emerging one.
PARTNER COMPANY
Convergence DWC
The advisory arm of the group.
Convergence DWC is the group's strategic advisory arm — a Dubai-based real-estate consultancy operating since 2013, delivering concept-to-capital advisory to developers across the Middle East, Asia, Africa, Europe and the Americas.
Convergence shapes the project; You & Us takes it to market. Convergence covers concept and brand development, financial feasibility, capital structuring and go-to-market strategy. You & Us covers placement, crossborder sales and private-client representation. The two firms collaborate on developer mandates that require both.
AT A GLANCE
FOUNDED
Dubai, 2013
TEAM
23+ years of experience
CLIENTS
70+ developers and investors
FOOTPRINTS
Four continents
SPECIALISM
Branded, ultra-prime, mixed-use
PROJECT HISTORY
Two decades. Four continents.
The advisory arm of the group.
MIXED - USE DEVELOPMENTS
-
Al Akaria Saudi Arabia, KSA
-
Al Widyan, Riyadh, KSA
-
Juman East, Al Qatif, KSA
-
Dubai Pearl, UAE
-
IFA Hotels & Resorts, UAE
-
Deyaar, UAE
-
City of Arabia, Dubailand, UAE
-
MAG Group, UAE
-
Issyk Kul Resort & Spa, Kyrgyzstan
-
Palm Exotica, Kenya
-
Amazulu, KwaZulu Natal, S. Africa
-
Panama Global City, Panama
-
Mistico Wellness, Costa Rica
-
Downtown Punta Cana, Dom. Rep.
-
Próspera, Roatán, Honduras
-
The Reserve, Kerrville, USA
-
8 Conlay H&R, Malaysia
HOSPITALITY & BRANDED RESIDENCES
-
Valentino Residences, UAE
-
McLaren Hotel & Residence, UAE
-
Dorchester Hotel & Residences, UAE
-
MGM Hotel, UAE
-
Bellagio Hotel & Residences, UAE
-
Baccarat Hotel & Residences, UAE
-
SLS The Palm Dubai, UAE
-
25hours Hotel Dubai, UAE
-
Paramount Hotels & Residences, UAE
-
Marcel Wanders Hotel & Res, UAE
-
Evian Resorts, UAE
-
Porsche Design Tower, Bangkok
-
Lamborghini Villas, Marbella, Spain
-
Missoni Residences, Marbella, Spain
-
The Lakes by YOO, Hudson Valley, USA
-
Kelly Hoppen Residences, Malaysia
-
Steve Leung Residences, Malaysia
LEADERSHIP
A senior team, on every mandate.
CHAIRMAN OF THE BOARD
Filippo Sona
Governance
Chairman, board governance and senior strategic counsel.
CEO
Dr. Bita Erfani
Chief Executive Officer
Strategic leadership and client relationships across the firm.
HEAD OF STRATEGY
Martina Rohel
Strategy & Corporate Development
Market positioning, brand strategy, developer engagement.
LEADERSHIP
A senior team, on every mandate.
INVESTMENT ADVISOR
Julian Piloni
Americas Practice
Origin-market relationships, regional mandates and cross-border deal flow.
HEAD OF FINANCE
Mohammad El Hazzouri
Finance & Operations
Financial planning, governance, controls, transaction reporting
HEAD OF LEGAL
Ziad Hamam
Legal & Compliance
Cross-border transaction structuring, RERA, AML and KYC discipline